IMPACT is the new SEXY!
Updated: Aug 16
I’ve just launched the first episode of my podcast!
Following my chat with planet driven brands podcaster Nic Jones, I’d love to now hear from other people who have solutions for how we can influence policymakers to measure businesses by IMPACT VALUES, and not just by the capital they raise.
As a first step, we can start by going to networking events, or even on dates, with the first question being extended to: What do you do…to create a positive impact on people and the planet?
Enjoy the show!
Also, here's the UNEDITED version of the podcast video:
Regen Podcast: show notes
ReGen Collective brings top talent together to develop regenerative product and system innovations in the lifestyle sectors:
Fashion & Beauty
Architecture & Interiors
Health & Wellness
Travel and Hospitality
I am the Founder of the Regen Collective and I'm on a personal mission to create new formats of education/training, and to change the narrative of media formats to create healthy & wellbeing, and a regenerative ecosystem for people, and the planet.
As a way to build this collective, I invite change-makers to come on this show to talk about their experiences, and what their vision is to overcome some of the key challenges that we face in today’s modern society.
Today’s guest is Nic Jones, the brainchild of the Planet Driven Brands podcast, a show I have previously been a guest on, where Nic and I discussed the need for systemic change, new innovation processes, and a collaborative work ethos.
Since we had this chat I’ve been eager to continue our conversation to explore these subjects further.
I love how aligned Nic and I are on our views and I came away feeling positive that there are some solutions that we can be proactively working on together to achieve progress.
So please have a listen to the show and I’d love to hear your thoughts and ideas on the topics we discussed.
Here are the main points raised when asked the question:
What would you say are some of the biggest challenges that brands are facing today, and what are they doing to overcome them?
We must call out 'greenwashing'. Every business must talk the talk AND walk the walk, and everyone has a role to play. Nic is a firm believer that the root and branch approach is what will wake up policymakers, and collaborations are critical for everyone to take small steps to achieve the bigger goals.
If we don’t make the root and branch change and all start pulling in the same direction, people who make policy just don’t care
Policymakers are key to systemic change but they aren’t currently considering the environment at the level that’s required to create a circular economy.
Big companies are not taking enough responsibility for the impact their actions are having on the planet, or on the wellbeing of people. And this largely stems from the older generation. Thus, the older generation has a responsibility to the younger generation to make these changes, as it’s the established institutions that are the main issue, trying to maintain processes that are no longer working or sustainable.
Success MUST be judged on IMPACT, and the media can play a huge role in helping to promote how people start perceiving success as a measurement of IMPACT - profit, people, and the planet.
Now let's talk SOLUTIONS!
Following the same approach as big tech companies, we can set corporations with innovation challenges to come up with commercially viable solutions (that haven’t necessarily been invented yet). Then offer tax breaks to the companies who successfully launch and accelerate new startups with the solutions. Please someone tell me why every company isn't already doing this!
All corporates should be applying for the BCorp Certification as it engages stakeholders, supply chains, marketing, media, and suppliers to work together to implement sustainability practices.
Then we move on to the BIG question!
How do we create a circular economy where all businesses are measured by impact, and how do we design an impact framework to allow capital to flow more in harmony with nature, without harming the wellbeing of all living beings?
This is something that I will be exploring in future shows and I remain positive that if we’re all in this together, we can enlighten policymakers with powerful proposals to make the changes we all need to see in the world.
IMPACT is the new SEXY, I’ll leave you with that thought.
Thanks for listening!
If you would like to know more about Nic Jones and his Planet Driven Brands agency, here is where you will find more information, along with all his very interesting and thought provoking podcast interviews: theplanetsagency.com
The episode of Planet Driven Brands that I took part on can be found here: